A little context first.
The accounting industry can be divided into three separate but related general fields; accounting, advisory, and tax. Each of these general fields has smaller centralized departments. Typically, each department will be separated into specific areas of concern such as the small business or the accounts receivable departments.
The individuals working within their departments become experts in the field of knowledge pertaining to the particular department or area of concern. For large public companies, the separation of departments is preferable as the departments will be capable of interpreting and analyzing extremely difficult legislation to maximize deductions and output. However, small to medium companies often are not subject to the same regulatory burdens and cannot benefit from some of the advantages of larger corporations.
Within Canada, roughly 97 percent of all businesses are small businesses (less than 99 employees) while less than one percent are large businesses (more than 500 employees). Meaning, most of the business in Canada will not necessarily benefit from accounting firms creating departments.
Additionally, most accounting firms are not capable of utilizing departments and arranging their yields into a cohesive product, in a timely manner. Instead, the factional divisions create increased tensions between departments and a considerable amount of overhead and administration is required to function. As such, services from accounting firms utilizing this method are often expensive and can be slower. Larger firms will alleviate these burdens by hiring additional employees.
Therefore we have structured ourselves in a different manner! We do not think that assigning individuals to a department where they destined to become specialists from day one. Instead, we think a broad approach to the fundamentals of advisory, accounting, and tax are all required.
What does that mean?
Our approach to training CPA focuses on each aspect of each individual client. When our clients have engaged for work, we make a substantial commitment to them. Therefore we need to know our client’s inner workings, so we become client specialists.
What is a client specialist?
A client specialist is an individual that is an expert on the client and the client’s needs. Therefore, they can offer tailored services faster and cheaper.
How do you become a client specialist?
Firstly, a well-rounded understanding of the fundamentals of accounting, advisory, and tax is required. To facilitate the understanding, we use a hand on approach where employees are guided from the initial steps (planning) right to the very end of the engagement. This means that employees will be heavily involved in all three areas for each client.
Secondly, we pair employees with more senior advisors to review and support the employee on their accession to becoming a client specialist.
What does this mean for you!
Our approach allows you to gain hands on experience with a variety of different client types (personal, business, trusts, etc.) as well as a variety of different organizations. Many of these are unique and require special care. As such, you will be able to identify clients’ needs and respond to them with accurate and relevant information.
We believe once you can perform these actions diligently, it is time for specialization
Does our process appeal to you?
Want to know more about what we offer for new CPA trainees?